Caffeine For Your Cold Emails
Getting superior results sometimes requires a Unique Approach…
Does This Sound Familiar?
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Another day, another 50 times plugging in a cold email template I was told would work…
Except it wasn’t working.
I started with high hopes, but at this point I would have been ecstatic if I could get 2 or 3 people out of 50 to even respond.
And don’t even get me started on convincing the people that responded to actually hop on the phone with me.
This was a far cry from the magic of cold emailing I was promised.
I thought I’d finally be liberated from having to incessantly hound prospects with my brand new “guru” template!
Another 6 months of slogging along like this would be an absolute nightmare.
This is reality for most sales and business development professionals.
I know because I’ve been there.
They hear that cold calling is dead and that now getting meetings with prospects is best done through cold emailing.
Thank the heavens….Cold Calling is the worst!
But what
they didn’t know is that mechanically plugging in a cold email template
that still yields low response rates and meetings that rarely stick
isn’t reallyan upgrade.
Don’t
worry there is a happy ending to this story…and I promise it has nothing
to do with a new phenomenon called cold texting : )
A Far Different Story…
My team had done over 400 business development deals to build out the largest local publisher network on the internet…
We’d been acquired for 100 million dollars by a public company.
Our colleagues respected us and we carried ourselves with unshakeable confidence because we had become the best at what we did.
….It was a
bit of a different picture than when we were scraping the bottom of the
barrel to get meetings with anyone that would talk to us.
What changed?
How do you go from a few crappy deals to 400+ and one of the biggest acquisitions in New York?
To my initial chagrin, the gurus were right.
Cold emailing did work…
In fact,
we found you could not only get more meetings, but also meetings with
prospects that were EXCITED TO TALK TO YOU…if you did it right.
These results were uncommon because only an elite group knew something that everyone else didn’t.
Luckily we made our way to get on the inside.
Cracking the Code to Cold Emailing
Business Development Talk at the General Consulate of Canada
Looking back the way we cracked the code to cold emailing isn’t that profound.
We just started trying things that no one else was doing and then iterating until our desired results became automatic.
Because 99% of people use the same hackneyed approaches, becoming a signal to noise wasn’t that hard.
I
originally thought that we might have stumbled into a lucky sweet spot
and the things we were trying just happened to resonate perfectly with
our target audience.
But it didn’t take long to realize that our tactics were universally effective.
You see, as the company grew so did the range of our business development and sales efforts.
We
started attacking other industries with new offerings and like clock
work, the cold email frameworks we had devised were working…again.
Using my favorite cold email formula, we signed up over 60 of the biggest food service brands for a pilot in just 3 months.
Multiple were Fortune 100 companies.
Not bad for a startup that no one had ever heard of : )
It didn’t take long for my friends at other companies to start asking what the heck we were doing.
I love my friends. So I started teaching them the secret sauce.
Guess what happened?
They got insane results too!
I
gleefully welcomed them to the insider’s club of people who were
relishing in the unlimited power of cold emailing that most people
usually only hear about…
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